Conversion Funnel/Form Builder (with AI)

Overview

The Conversion Funnel/Form Builder (AI) at Impact Scale is responsible for architecting and optimizing high-performance funnels that support our in-house offers, affiliate campaigns, SaaS products, and lead-generation operations using AI tools. This role directly supports our media buyers, campaign engineers, and development team by ensuring every funnel is fast, scalable, compliant, and conversion-focused.

Key Responsibilities

• Plan, design, and build marketing funnels for Impact Scale’s internal offers and partner campaigns (landing pages, lead forms, sales flows, upsells, downsells, thank-you paths).

• Develop a consumer flow and journey visually.

• Improve and optimize current funnels. Analyze data, consumer engagement and the design of the current funnels.

• Implement and maintain accurate tracking (UTMs, pixels, server-side events, postbacks, webhook integrations)

• Work closely with campaign engineers to ensure funnels meet speed, stability, and compliance requirements.

• Collaborate with designers and copywriters to produce clean, conversion-optimized layouts.

• Run structured A/B tests to improve CTR, CVR, CPL, AOV, and overall funnel performance.

• Build and refine interactive components like quizzes, multi-step lead forms, calculators, and dynamic content blocks.

• Diagnose funnel issues quickly and support rapid iteration cycles required for high-volume performance marketing.

• Maintain documentation, wireframes, SOPs, and version control for all funnel assets across teams.

Required Skills

• Good understanding and experience with AI tools like (builder.io, lovable, cursor)

• A good eye for design for forms (portfolio required)

• Demonstrated ability to build high-converting funnels specifically in a performance marketing environment.

• Strong understanding of direct-response marketing, user psychology, and conversion rate optimization.

• Proficiency in major funnel and page-building platforms (Webflow, WordPress, GoHighLevel, ClickFunnels, or custom environments).

• Familiarity with attribution systems (Everflow, RedTrack), event tracking, and pixel setup.

• Strong communication skills to work with media buyers, developers, and campaign engineers.

• Comfortable executing fast, iterative builds with tight deadlines.

What We Offer

• Competitive compensation aligned with experience and performance impact.

• Performance-based bonuses tied to funnel KPIs and campaign growth.

• Flexible remote work environment with asynchronous collaboration across teams.

• Direct access to media buyers, developers, and leadership for fast execution and real impact.

• Access to internal tools, automation systems, and proprietary tech used to power large-scale campaigns.

• Rapid skill growth through exposure to real-time testing, optimization workflows, and high-budget campaigns.

• Clear advancement path into senior funnel architecture, CRO leadership, or campaign engineering roles.