Performance Marketing Media Buyer - Google Ads

Impact Scale LLC is seeking a data-driven, conversion-obsessed Performance Marketing – Google Ads Media Buyer to join our powerhouse paid media team. In this role, you will take complete ownership of building, launching, managing, and aggressively scaling paid search infrastructure across multiple verticals. This is not a passive, brand-awareness management role—it is a pure, high-volume direct-response position. You will manage meaningful monthly advertising budgets, optimize strictly toward profitability, and leverage deep data sets to improve lead quality, conversion rates, and return on ad spend. Working cross-functionally with frontend developers and creative designers, you will act as a key driver of scalable customer acquisition.

Key Responsibilities

Full-Funnel Campaign Architecture & Management

• Multi-Channel Media Deployment: Build, launch, and manage advanced Google Ads campaigns across Search, Display, Performance Max (PMax), YouTube, and other direct-response placements.

• Structural Strategy: Develop high-yielding campaign structures, strategic keyword match layouts, target audience layering, smart bidding configurations, and automated budget allocations.

• Market Intelligence: Conduct exhaustive keyword research, real-time competitor analysis, and vertical market research to discover untapped acquisition angles.

• Audience Engineering: Build and manage high-intent remarketing audiences, first-party customer lists, demographic exclusions, and precise geographic targeting parameters.

Creative Optimization & Conversion Engineering

• Ad Copy Execution: Write, test, and optimize high-converting ad copy, headlines, asset descriptions, ad extensions, and overarching creative hooks.

• Conversion Rate Optimization (CRO): Partner closely with developers, designers, and product teams to refine landing page messaging and improve user conversion journeys.

• Traffic Quality Control: Systematically audit search term reports to identify and implement negative keywords, aggressively reducing wasted ad spend and maximizing lead quality.

• Structured Split Testing:D esign and execute structured testing matrices covering creatives, bidding constraints, and structural landing page elements.

Tracking Operations & Executive Analytics

• Attribution Engineering: Set up, validate, and troubleshoot complex conversion tracking setups, including Google Tag Manager (GTM), attribution modeling, call tracking, platform pixels, and offline conversion imports (OCI).

• Performance Diagnostics: Monitor campaign health, pacing, lead value, Cost Per Acquisition (CPA), Quality Score, and Return on Ad Spend (ROAS) to maximize baseline margin.

• Platform Governance: Maintain pristine account health, navigate platform compliance audits, and resolve disapprovals or policy suspensions instantly.

• Executive Briefings: Prepare regular, transparent performance dashboards using Looker Studio to provide executive leadership with clear insights, trend data, and scaling blueprints.

Qualifications & Skills

• Experience Level: 2+ years of professional experience directly managing Google Ads campaigns inside a performance marketing, lead generation, agency, or direct-response environment.

• Budget Tracking: Proven track record managing meaningful monthly advertising budgets and scaling profitable digital media campaigns.

• Platform Mastery: Expert-level command of Google Ads infrastructure, bidding strategies (tCPA, tROAS), keyword match types, and Quality Score optimization parameters.

• Analytics Stack: High proficiency using Google Analytics, Google Tag Manager, Looker Studio, call tracking platforms, and third-party attribution tools.

• Core Attributes: Exceptional data interpretation skills, an aggressive execution bias, meticulous attention to tracking detail, and excellent problem-solving velocity.

• Vertical Familiarity: Prior experience driving lead generation in high-volume, highly regulated industries such as financial services, insurance, fintech, or home services is highly preferred.

Compensation & Benefits

• Health & Wellness: Comprehensive medical, dental, vision, and life insurance packages (Available following a standard 90-day introductory period).

• Retirement: Corporate retirement savings plan options with a traditional 401(k) (Eligible after 90 days of continuous employment).

• Time Off: Generous Paid Time Off (PTO) allotment and observed holiday schedule.

• Perks & Luxury Culture: Daily catered lunches, a fully stocked premium coffee and tea bar, unlimited snacks, and free garage parking. Employees also enjoy routine professional development opportunities within an elite, growth-driven leadership environment in Downtown Vancouver, WA.